THE feature

SAN FRANCISCO—The problem of shortages in IT staff is “colliding” with escalating cybercrime, leaving organizations—particularly small CUs—ill-equipped to manage and respond to cyberthreats, asserts one analyst.

SCOTTSDALE, Ariz.–Credit unions that have been content to sit back and make up for declining debit swipe fees with greater volume should more closely manage their debit program or expect a 1%-3% decline in payments income in 2018, insists one analyst.

JACKSON, Mich.–One credit union posted 2.19% ROA last year after giving back members 50% of their loan interest paid in 2017—plus a special bonus dividend.

ST. PETERSBURG, Fla.—Incidents of ATM “jackpotting” are finally being reported in the U.S., and one analyst says that credit unions need to take several steps to make sure they’re not a target for what is expected to be a growing crime.

PRINCETON JUNCTION, N.J.—Contactless chip cards, dual interface EMV plastic that can either be dipped or tapped, are becoming more common—and that’s good news for mobile wallets, according to one analyst.

RIVERSIDE, Conn.—Credit unions should be prepared for certain auto dealers to begin pushing more sales of high-quality late-model used cars this year, a market in which one expert thinks CUs can expand.

SAN FRANCISCO–At the intersection of marketing and technology are too much of a focus on the future, narcissistic strategies, “vanity” metrics–but also a great opportunity unique to credit unions, according to three experts.

DES MOINES, Iowa—The sheer number of community banks in this state has always led to banker assaults on the credit union tax exemption, including the ongoing attacks in the legislature.

SAN FRANCISCO–In a world in which nearly three-quarters of one sought-after demographic say they would consider moving their financial relationships to Amazon, Google, Square or PayPal, credit unions are making a number of common—and critical—mistakes in how they are seeking to capture that market.

SAN FRANCISCO–Social media and even a new national brand awareness initiative may get much of the attention, but old-fashioned on-site events at companies and in communities remain a less sexy but fundamental membership building strategy for many credit unions. One CU that does more than 900 such events each year, has shared its successful approach to driving growth from the trenches.